Let’s start at the beginning. What is WordPress? Wikipedia defines this as “a free and open-source content management system (CMS) based on PHP and MySQL. WordPress features include a plug-in architecture and a template system. It’s most associated with blogging, yet supports other types of web content, including more traditional mailing lists and forums, media galleries, and online stores.”
Unless you’re a semi-tech geek, you probably are still asking, what is WordPress? So in layman’s terms, “WordPress, then, is an application (i.e. a piece of software) that allows regular people to create, edit, and manage their own websites via an easy-to-use (some may even say intuitive) interface.” That’s the basic description of what WordPress is.
As it is the most popular website management system that is used, with over 30 percent of all websites currently created with WordPress, almost one in every three websites are currently being powered by WordPress.
An individual can create a website using WordPress on their own without paying a dime. However, once the website is created, who’s going to do the maintenance on the website?
If you’re an entrepreneur with limited web design and maintenance experience, that is looking to launch an online business, here are four reasons why you should invest in WordPress Management.
- Security
Website security should be a major concern for any business, but especially for e-commerce websites, as they store a lot of personal data including credit card information. Therefore, website security is one of the most important reasons why you should have WordPress Management to keep your WordPress site current. WordPress websites do contain many built-in security features. However, all of them aren’t hacker-proof. WordPress is a constant target for hackers and data thieves due to the large percentage of websites that use WordPress.
- Software Updates
Like with all other technology, WordPress always has frequent updates. These updates can be tricky for someone who doesn’t know what they’re doing. Updating the main WordPress is important. But then, if you fail to update your plug-ins, themes, and the entire CMS, you can potentially face problems that can be more serious than just compatibility issues. These include speed, performance, and security.
- Website Optimization
Search Engine Optimization (SEO) is critical for every business, whether they operate online only or have physical locations as well. Therefore, website maintenance is crucial to search engine rankings. Websites that contain older content will rank lower in search engine listings. If you fail to make frequent modifications to your website, it can cause you to drop below your active competitors in the listings which will cost your business. It’s important that your business has higher search engine rankings, visually aesthetic designs, and top-notch user experience which will all lead to a better conversion rate.
- Brand Identity
Your website is an essential (if you have an online business, the most important) part of your business and it is intertwined with your brand identity. A poorly maintained website with outdated information projects a sloppy image and can distract customers, impacting your retention rate. As your company grows, you’ll need to constantly examine and evaluate the look and feel of your website and update it to match your evolving brand.
If you’re looking for assistance with building and maintaining your website, look for WordPress management by Team WP Sekure for all your web-based business needs. In the long run, it’s worth it to invest in website management and include the costs in your budget from the beginning. By investing in the website management, ultimately, it will save you time, money, and overall help your business grow.