With the internet being a vast space for content marketing, companies have chosen to invest more time, energy and resources to social media presence and blog writing. 77% of companies increased their content production in 2015 itself and the numbers are on a constant upsurge since then. It’s certainly not a cakewalk for a blogger to stay in this competitive market and get effective traffic to their blogs. As a blogger, there are other crucial factors that can help you to gain adequate followers, and not making these simple mistakes is definitely one of them:
No Defined Target Audience
Recognizing your well-defined audience is very important. Are you writing for a business entity or a customer? It’s important to know who you are writing for and infuse all the information in your writing style, pattern and everything else. After all, what is the point of putting all the hard work, if it doesn’t interest the people you are writing for?
No Proper Structure
Writing is a discipline. As much as you want to convey your thoughts and ideas into your work, it is also important to structure it with proper templates, outlines, headers and footers. No one has the time to read blogs word by word. They scan it for important details and efficient structure of your blogs with proper and defined points, small paragraphs and highlighted words helps them to get the desired information in a short span of time.
Often you make a mistake of having a free-flow style of writing. Although it’s good for accommodating your thoughts at a particular place without any disturbance, it is also important to structure it according to the company’s needs. Without a particular structure, your content becomes spineless.
Not Storing Your Articles
Every day we hear a story of websites being hit by new viruses leading to the loss of all the hard-worked content. And then later what you would be left with? Just word documents with no proof that those blogs were published – but there’s one way out of this pit – Stillio. It generates automated screenshots of all your content on the website at regular intervals which is enough proof of your published blogs. If you’re wondering how to archive website, here’s a detailed article.
Not using Data or Statistics
For an article to be convincing enough, data should be presented as facts to support your claim. Your thoughts which you may take paragraphs to explain can be easily summarized in the form of statistical data. It grabs attention and is more convincing.
You often tend to believe that stating figures may take the readers away from the storytelling or the compelling flow of an article but you are wrong. It actually makes your content more reliable and trustworthy.
Not Being Consistent
Blogging requires an immense amount of perseverance and grit. Your work reaches out to hundreds and thousands of people, so consistency is the topmost trait to maintain the number of readers on your site.
Your inefficiency can cost you in the long run. Readers capture what you write, they retain information and share it. Once you create a gap of more than the requisite interval, readers tend to switch to another blog. It is very important to retain reader loyalty by feeding your blog at proper intervals.
Not Marketing
Most of the writers feel that their blogs will draw attention automatically. What they fail to realize that with the growing competition, there are blogs for everything on the internet. The readers want to read it provided you want to show them that you exist.
There are social media platforms like Twitter, Instagram, Facebook and Pinterest which can be a major promotion source for your blog. People consume social media at all times throughout the day. You have to give them the chance to stumble upon your blog by promoting it on various social spaces. Make a proper marketing strategy, evaluate it and promote it to the best of your extent.
No Evaluation
Analyzing your work and progress is as vital as working on your blogs. Bloggers often neglect to look at how the readers perceive their blogs – which one did they like most, how long do they stay at your blogs, how are the readers finding your blog and more.
Unless you have this information at your disposal, your work will be like throwing darts in the dark. You will have no idea how to improve, which areas to work on and how to create more traffic on your blogs. To evaluate, keep a track, fill the loopholes and get ready to rock!