Instagram is fast approaching the one billion users mark which means that if your business is not on the platform yet, it is probably a good time to change that. There has long been a stigma that Instagram is only suited for certain industries which is certainly not the case. With the right approach, Instagram can add a whole new dimension to your marketing scheme that reaches an entirely new audience!
Benefits of having Instagram
Instagram offers a great chance to reach a global audience with a high percentage being outside the United States and is one of the best platforms when it comes to daily usage. There are lots of new features that can be tailor-made to suit your business for example, the addition of shoppable posts’ on the platform means that you can now have a photo of your product with a click-through link that takes the customer straight to the product page on your website.
Instagram is also a great way to not only increase your visibility with the explore section which is one of the best attributes of the social media platform but also offers you a way to be more relatable and creative in your marketing. Stories with boomerangs’ or fun effects can make your business much more relatable to a younger audience and remove any stigma that might be attached to the industry you find yourself in. Having stories on your page of life within your company improves transparency and is a great way to bridge the gap between you and the customer.
How to get it right?
So now that you have divided to take the plunge, it is time to get your account set up. The first thing to do is to create your profile. When doing so, it is best to use the company logo as the profile photo and make sure the username is also the company name or a shortened version of it where possible. You are only allowed one link within your profile settings, so it is best to usually make that your website.
Then, the actual bio is where it can get a bit tricky. There is no right or wrong way to set up a bio but the best tip we can give you is to keep it within the company marketing strategy. If your strategy is to keep a minimalist approach, then stick to it!
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Here are the basics to getting a post right:
- Photo must stand out (if it is not captivating, it will not be effective)
- Keep descriptions short
- Use multiple hashtags that always contain ones within the business strategy (promotes continuity)
- Post regularly and be creative
- Use your story (stories are an easy way to add a short update like photos of a new product being unpackaged etc. It offers a keyhole look into the company)
And there you have it! Instagram can offer a whole new dimension to your business and it is very easy to get it right so follow these tips and take your marketing to a whole new level!