Broken Link Building: A Proven Guide for Better Marketing Results

By | September 15, 2021

Every firm should be engaged with SEO. Modern SEO strategies have made it easy for search engines to be fairer with their results. SEO assists search engines in determining site ranking in response to a user’s query. SEO also ensures that search rankings are fair, with only the best websites appearing at the top because they earned it to be there.

Users trust search engines with high rankings, and being in the top ranks provides the impression that your website is trustworthy. Unlike paid advertising, which can be easily afforded by larger businesses, SEO is affordable and effective for every type and size of the company.

One technique to improve the effectiveness of your SEO strategy is to develop links. Broken links can be used by businesses to build backlinks to their websites.

What is the purpose of broken link building?

Broken link building is a process that involves finding resources in your domain that no longer exist or are no longer active and resurrecting them. Broken link building is one of the most effective SEO tactics since it allows businesses to rebuild their links on their own.

Broken link building is essentially the process of obtaining hyperlinks from other websites to your website. Link building is an SEO technique that seeks to increase the number of high-quality inbound links to a webpage in order to improve its rating.

Is link building really important? 

To begin with, link development is critical because links are one of the variables that search engines use when determining website rankings. When crawling the web, search engines look at the quality and amount of inbound connections. Second, broken link construction is beneficial since the internet is littered with broken links. Broken links might emerge for a variety of causes, but one thing remains constant. When users come across broken links, they become irritated. Third, it’s like hitting two birds with one stone when it comes to broken link building. You have the ability to grow your business while also improving the internet for all users.

Your go-to guide for better marketing results

  1. Building an outreach from broken links

It’s not as simple as gaining a link to your website as soon as you discover a broken link. The next step would be to contact the owner of the broken link and persuade them that linking to you is the best decision.

When approaching these link owners, it’s vital to always be courteous, respectful, and convincing. Make sure you can give them convincing reasons to link to your content or website. If you’re still stumped on how to approach the email content, look for some readily available templates on the internet and tweak them to match your needs.

  • Look for and use the right tools

The usage of the right tools is required for effective broken link building. When you conduct an online search, you will be presented with a variety of tools that you can employ in your broken link development plan. Google’s Check my Link Chrome Extension is an example of a free internet tool. It’s a simple tool to operate.

When the extension has finished downloading, it will appear as a checkmark next to the address bar. A scan of the full webpage will be performed when you click the checkmark. All broken links will be highlighted in red, along with information about the error.

The best technique is to check for broken links at least once a month. With so many tools available online, it’s best to try out a few and see which one is the most simple and handy for you to use.

  • Find broken links

Image by Andrew Martin from Pixabay

Broken links are detrimental to any SEO strategy. It’s best to stay on top of things at all times. It’s easier to look for broken links if they’re separated into 3 categories. 

You must first choose a domain that is closely relevant to your business. Again, there are a plethora of tools available online to determine whether or not the connection is indeed broken. 

Second, look for websites that are relevant to your niche. With so many websites in your niche, you’re bound to locate a lot of unknown websites with broken links that you may use as link targets.

Third, you can look for websites utilizing tried-and-true keywords like, Champion compressors, for example. Consider the keywords from which you want to develop links and hunt for websites with broken links that are connected to your chosen content.

  • Analyze your competitors

A SaaS business, for example, might want to strengthen its broken link development strategy but isn’t sure how to go about it. SEO agency for SaaS companies can help perform competitor profiling. After they’ve analyzed your competition, they’ll look at any broken links they currently have and approach them to persuade them to link to your site instead.

  • Analyze the results

Success does not happen overnight, just like any other marketing approach or SEO. It must be assessed and analyzed on a regular basis. Check your broken link approach on a regular basis to make sure you’re getting the most out of it. Check to see if the owner has responded to your email, and if they haven’t, send a follow-up. If the tool you’re now using doesn’t seem to fit your needs, try another. Broken link construction is an ongoing activity that can only be successful if it is continually improved.


One of the most effective SEO tactics is broken link building. However, it will take some time before you see any results. Concentrate on the information and link you’re targeting, then put your strategy to the test. If it doesn’t work the first time, regroup and try again. Broken links occur, and they are more common than you might believe. This is due to the fact that site owners frequently overlook the links they’ve built in the past. Broken links are a treasure trove just waiting to be unearthed. Locate them and improve your ranking.