One of the common questions that most of the offline business owners have in their minds is if they should take their business to the online world or not. And in case if you are thinking the same, then I am here to help you out.
In today’s time, everything is easily accessible through the internet. Even, it is widely used for shopping purpose or finding services nearby.
Hence, if your business is not online, you are losing out on customers. However, to make you understand in a better way, let me just give you a couple of reasons why you should start your own eCommerce website.
So here we go:
9 Reasons Why Your Business Should Be Online
1- Improves Your Company Image
If you have an online business, then it will help you to improve your company image. Without having any website, social presence, or blog about your business would make your customers wonder about how serious you are about your business. Today companies of all sizes and industries have an online presence.
No matter if they are selling their services online or offline. By making people aware of their brand online, they are attracting new customers to their business. And you can do the same.
And if you do not have an online presence, then you cannot expect your customers to take you seriously. As well as you will lose out to your customers online. But if you have a good online presence, people going to recognize you easily in the real world.
2- 24/7 365 Hour Availability
When your business is online, you can offer your services 24×7 and throughout the year. While there are some food restaurants, grocery stores and gas stations manage to run their business 24 hours a day. It is quite impossible for most businesses to the same.
However, when you have an eCommerce website, your customers can know about your services or products and place an order while you arem sleeping. But in the real world, you have a schedule for your shop.
Even if you are offering any kind of offline services, then by having an online website, you can make your customers get an answer to their queries when you are away. And you can answer the questions during your office hours.
3- Online marketing is cheaper than offline marketing
Do you know the fact that Online Marketing is cheaper than offline marketing? Well, when it comes to offline marketing, we do not have many options. Like you can either publish a newspaper ad, buy a billboard, or distribute pamphlets. And all of these things cost you a lot of bucks.
But on the other hand, when it comes to online marketing, there are way too many options available. Such as Facebook Marketing, Google Ads, Instagram ads, and so on. Also, the best part is that you can get started for a few dollars only.
4- Better Customer Support
The internet is a great place to answer your customer questions, give sales webinars, and solve your customer problems in no time. For example, if you are offering any kind of product and you know that there is a specific problem that your customer is going to face.
Then you can simply make a video about how to fix the issue. Or you can have a FAQ page which will answer your customers commonly asked questions. This way, you do not have to have a chat with your customers. Nor they have to give you a call to solve their queries.
5- Very Low Start-up Costs
Starting an online store is extremely cheap. There is no need for you to build any shop, buy any vehicles or spend money on decoration. Instead, you can simply start an eCommerce website using services like Shopify or WordPress and WooCommerce.
However, if you do not have any technical knowledge, then starting a site can be a tough task. But you can always contact a software firm that offers eCommerce website design and development and create your website.
But if you want to do it by yourself only, then you can start by buying a domain and web hosting. Also, there are quite a lot of tutorials that are available on the internet, which will help you to build your eCommerce website in no time.
So these are some of the common reasons why your business should be online. And there is no doubt that it is extremely important to have your business online. So in case, if you are wondering whom to hire for eCommerce website development needs, then you can check out Cart Geek.
Also, if there is anything else you would want to ask, then do feel free to comment below, and I will surely help you out with your query.