Why Your Website Should be ADA Compliant

By | May 11, 2021

It was in 1990 when the American Disability Act (ADA) was put in place to fight for the rights of people with disabilities (PWDs). The organization put together legislation that stipulated that all ‘places of public accommodation’ must be ADA compliant.

This covered things like shopping malls, public areas for sports, areas where groups of people met for meetings, and more. Now, the internet has hugely become a public space where billions of people visit every single day. The ADA has since amended its rules to include websites. If you are wondering whether you should make your site ADA compliant or not, you should choose the former option. Here are 6 reasons why:

Widens Your Reach

With one billion people in the world living with disabilities, making your site accessible to all means expanding your target audience. If you are not compliant, you risk losing this vast majority of people. For those in the United States, this means locking out 61 million people.

That is no small number for an online marketer. If you are selling goods and services via your site, the stakes are much higher. Any use regardless of whether they have a disability or not should be able to access your site, navigate through it with ease, fill forms, submit details, and make payments. In other words, you should be ADA-compliant to reach those demographics.

Improved User Experience

Users of all kinds are impatient now more than ever. You have seconds to convince a potential customer to stick around your website. One of the ways to do that is to make it accessible, organized, well-labelled, and easy-to-navigate.

All these falls under ADA compliance, which means you improve user experience just by playing by ADA rules. With user experience, you increase traffic. Also, more potential customers stay on your site longer, ultimately boosting your conversion rate. You might also be interested in  New Features in ASP.NET Web API 2.

Better SEO

Many people don’t know this but being ADA compliant boosts SEO in more ways than one. An accessible website uses alt text to describe images, transcribes audio files, adds captions to videos, uses keyword-relevant links, logically organizes content, and uses clear labels, among other things. All these things make your site optimized for search. Without making your site ADA compliant you lose significant traffic with all the major search engines.

It’s The Moral Thing To Do

Even without the ADA breathing fire on you to comply with their rules, you should take the initiative just because it is the right thing to do. Billions of people out there cannot get help from surfing the web. When they see something they like, they will visit a site only to realize that they cannot access it.

This must be heartbreaking, to say the least. Why not extend a hand of help and give someone a chance to enjoy the perks of the World Wide Web like everyone else? Helping looks good on everyone.

Gives You A Competitive Edge

Another benefit of being ADA compliant is that you gain an advantage over your competitors. When a disabled person visits your site and has an easy time navigating it, they will spread the word around. As more people stop by and prove that you truly care about people with disabilities, you will prove reliable than your competitors. No matter how quality their products are, people with disabilities (PWDS) will always choose you over them.

Compliance with ADA is no longer a thing to joke about. Your online business could be fried if you don’t pass the website accessibility audit. If you are in doubt, ask Kylie Jenner, Foot Locker, and Brooks Brothers who have been on the receiving end of ADA lawsuits.

If a PWD sues you for non-compliance, you risk losing up to $150,000. At the very least, your site should be grade A compliant but if you want to be moral and ethical, aim for grade AAA compliance.

There it is – 6 reasons to be ADA compliant. There’s no denying the fact that having a site that promotes accessibility to all is beneficial. It helps you serve the community, makes more money, and avoid getting in trouble with the lawmakers.

There it is – 6 reasons to be ADA compliant. There’s no denying the fact that having a site that promotes accessibility to all is beneficial. It helps you serve the community, makes more money, and avoid getting in trouble with the lawmakers.