SEO, or search engine optimization, is one of the most lucrative marketing field and one that can make you a lot of money as a freelancer. It also has the least barrier of entry. You do not need to take professional courses or university degree in order to become and SEO.
What you do need is a mind-set that is keen on learning. You need a mind-set that invests many hours reading articles online and then implementing them in your website. Other than that, you will need a basic computer. It doesn’t need to be top of the line. In fact, you can save your cost in many ways. For example, you can save your cost by investing in monitor with built in speakers which you can find here: monitorwithbuiltinspeakers.com.
Do you need Web Development Experience?
There is no SEO without a website. Having a website with keywords is a pre-requisite to becoming an SEO. Therefore, having a prior knowledge of how a website in developed is a must. However, you need to know only the very basics.
In fact, you do not even need to have any knowledge of the languages or back end development technicalities. Although having very basic knowledge of some of the core languages like HTML and CSS can help.
How to Make a Website without any Development Experience?
So if you do not have any experience and want to become an SEO, you can start today by creating a website on WordPress. WordPress is one of the best, if not the best, online platform for creating websites. Newbies and professionals alike use this platform to create websites.
The beauty of using WordPress is that it is very intuitive. You can enhance your website greatly by installing plugins and using many different themes. Having an in and out knowledge of WordPress in itself is a huge accomplishment.
However, if you do have expert level web development experience, you can reap a lot of benefit from it. There is an entire field in SEO called technical SEO. It is where you tweak around with the back end settings of the website in order to rank it better. Web development in that sense will help you a lot.
It should be noted, though, expert level web development experience is a plus, but not a necessity for starting out as an SEO.
What to Do Next?
Now that you know about WordPress, all you need to do is spend time in learning and experimenting with the knowledge you gain about SEO. In the beginning it will all seem very confusing. Learning about things like keywords, backlinks and on page optimization is a daunting task.
However, you will not only need to learn all this but also implement them in your website. For building website, you can use free plugins and also free themes in the beginning. Most of the free themes are quite acceptable for learning purposes. Once you feel confident with your abilities and if you observe that your keywords are ranking and that you are successfully driving people to your website, then you can get into premium stuff.