Headless e-commerce has gained massive traction recently. The reason for this is that it provides such a wide range of e-commerce platform options. But just what is a headless e-commerce platform? How does it work and what are its advantages?
In this blog post, we seek to demystify headless e-commerce. When you finish reading, you will have a much clearer picture of what headless e-commerce is.
What is Headless E-commerce?
Headless e-commerce is a unique type of website architecture. Its design separates the backend and frontend of an e-commerce site. This means that you can edit the site’s user interface—what the customer sees—without interfering with important data or products information.
Usually, the backend page consists of images of the products, other important product information, widgets, and programs, etc. When you edit this page, an API call helps the site capture the updates automatically. Its ultimate purpose is to transfer data from one section to another.
Benefits of a Headless e-commerce Platform
A headless e-commerce platform comes with a host of advantages. In this section, we will outline the main ones.
Easy and Quick Set-Up
Marketing takes a long time. No matter if you are in a B2B, wholesale, or direct-to-consumer business, it also consumes a lot of resources. As a result, it quickly eats into your profit margins. However, a good headless e-commerce site helps you launch new campaigns much faster. It allows you to start selling as soon as possible.
What’s more, is that headless e-commerce incorporates the use of SEO. Apart from providing excellent SEO tools, they also have easy on-page SEO editing. Luckily, if you are looking forward to starting an e-commerce business, you can trust Virto Commerce to help you set up a great headless e-commerce platform.
Easy to Learn and Use
Headless e-commerce runs on the backend and frontend website interface. For this reason, it is easy to learn and use. When it comes to training, your employees can learn the ins and outs of the platform in as little as a few days.
Moreover, your employees will not need to learn how to edit both website sections. Each one of them can specialize in editing either part of the website.
Business needs and technology trends are ever-evolving. If you want to stay ahead of your competition, you need to make your site unique.
The good news is that a headless e-commerce site is highly customizable. These platforms are also easily adaptable. You can use them to create an eccentric user experience. With headless e-commerce platforms, you have an invaluable tool for B2B and BTC marketing.
What to Look for in a Headless e-commerce Platform
If you’d like to jump on the headless e-commerce platform bandwagon, look out for these features;
· Multiple editing options
· Straightforward integration
· Compliance functions
Multiple editing functions will allow you to customize your site as much as you would like. Straight forward integration enables you to link the platform with other business systems.
An important final point is that today’s consumers are increasingly using their mobile phones to shop online. A mobile-friendly headless e-commerce platform is therefore invaluable for business owners.