There is a saying that time is money. You probably heard about it so many times. In reality, the same goes for online businesses. The faster your website loads, the higher the chance that more people will be happy to buy from you.
Do you not believe it? Let us understand why speeding up a website has a significant impact on business performance. Including for those of you who are bloggers, of course, it is very influential on AdSense on your blog: the more visitors, the higher your income.
By speeding up website load from seven to two seconds, Shopzilla gets 25 per cent more page views. Having less time to load also increases revenue by 7-12 per cent.
Not only income may increase because of a fast website. A fast website will undoubtedly attract more people to download the product if you offer digital products.
This is proven by Mozilla. After speeding up its website loading by 2.2 seconds, the Firefox browser is downloaded 60 million times more every year.
From some of these statistics, we can conclude that the ideal website loading speed is under three seconds. The sooner, the better if the web site’s purpose is for business.
Ways to Optimize Your Website Speed
Before approaching any of these methods, we’d highly recommend checking your website speed first using a certain tool. There are so many website speed checkers out there, but it’s better for the free ones. After you get an idea of how fast or slow your website is, let us approach the first optimization method.
Create a Cleaner Website
If you somehow wish to create another brand new website from the start, then you may proceed by creating a website that’s clean and performs fast.
Whether Blogger or WordPress, each platform has its way of optimizations. To set your blog, you can use a tool that’s possible to try. Now even without the programming language, use the free website builder to make your dream website into reality. It’s easy to use and pretty straightforward. It also eliminates the long web building process and makes it into a smaller and digestible process.
As you may know already, you can freely upload some images to the website. In reality, a website with visual attractions like videos and images has a higher chance of engaging with more visitors. Although there’s freedom in uploading anything to your site, remember to optimize each picture.
Rather than using PNG, you may stick to JPEG. It’s lighter, smaller but has similar quality. You can also reduce its already small size into even smaller by using an image compression tool.
Enable the Website Caching
Caching on a website works similarly to caching on mobile devices. It stores temporal data, which can later be shown. That means you can shorten the website burden to reload its data every time it’s going online.
To enable it, you can use a plugin installed on your WordPress. Simply look for it, and install it just like any other plugin. Why your Business Needs a Website?
Remove Unused Plugins
It’s an undeniable fact that plugins help a lot in content making and website managing. Sometimes, the convenience is tempting for us to install some more of them. However, although installing plugins won’t break your website suddenly, the number of plugins affects the loading speed. Not only active plugins that could affect your site’s speed but also inactive ones.
Suppose you have many plugins installed; try to disable and delete some that you never used.
Limit the Number of Posts on the Main Page
If your website has a blog, maybe you want to show lots of posts on its main page. Surely, the visitors would feel more comfortable staying on your website this way.
Unfortunately, this will slow down the loading of the main blog page. So that the posts that appear are not too many, you need to change the WordPress settings.
Use Embed for Videos
If you want to show videos to your articles, the better way to do this is by embedding. Embed is different from direct upload. Embedding videos means that you don’t have to upload your videos to the website. Instead, the videos will only be presented as a box connected to the particular platform you uploaded your videos to, Youtube, for example.
By far, this is the quicker, faster, and storage efficient method of video uploading on a website.